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RA-203Radio Ad Creation Workshop
Intermediate · 3 Weeks

Radio Ad Creation
Workshop

Learn to write, produce, and deliver broadcast-ready 30-second radio commercials from brief to final bounce.

Week 1RA-203 · Week 1

Week 1: The Multi-Track Commercial Producer

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3-layer ad architecture (Voice, Bed, SFX)
Trimming dead air from waveforms
Music bed selection & sync
SFX drop timing technique
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Week 2RA-203 · Week 2

Week 2: Writing for the Ear & The 60-Word Guillotine

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The 2.5 words/second rule
The 60-65 word sweet spot
Kill Your Darlings method
Live word count guillotine
Week 3RA-203 · Week 3

Week 3: The Agency Pitch & Final Mix

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The Spec Spot concept & strategy
Capstone: Midnight Roast brief
Full write + record + mix workflow
Export & graduate with the wheel