About Us

Craig Ross: The Voice of Confidence

If you’re looking for sugar-coated clichés, you’re in the wrong place. Craig Ross is a straight-talker who knows how to get results, and he does it by unlocking the power of your voice. With over two decades of experience in the booth and the control room, Craig has built a career helping people find their edge and communicate with purpose.

Craig didn’t stumble into voiceover; he earned his stripes. From his early days performing wherever he could grab a mic to cutting his teeth in top studios across South Africa, he’s lived the grind and mastered the craft. He’s been the voice, the engineer, the producer—and now, the coach who refuses to let anyone settle for mediocrity.

At VOISA (Voice Over Institute of South Africa), Craig cuts through the fluff. His tools—like the Modulation Wheel and Melody Graph—aren’t just clever ideas; they’re battle-tested techniques designed to push you out of your comfort zone and into your best performance. Whether you’re a beginner or a seasoned pro, Craig’s approach is the same: keep it real, work hard, and use your voice to command attention.

Voiceover isn’t just a job for Craig—it’s a way to build confidence, tell stories, and connect with the world. If you’re ready to bring your A-game, he’s ready to show you how.

“This isn’t about just reading lines. It’s about delivering with impact. If you’re serious about standing out, Craig Ross is the coach who will get you there.”

VOISA – Where Powerful Voices Meet Cutting-Edge Production

VOISA isn’t just a training institute—it’s the heartbeat of the voice industry. Founded by Craig Ross, one of South Africa’s leading voice producers and engineers, VOISA is where powerful voices, high-end production, and world-class coaching come together to shape the future of voiceover and radio advertising.

At VOISA, we don’t just teach voiceover—we live it, breathe it, and produce it. Every script, every session, every ad is crafted with precision, passion, and expertise. Whether you’re stepping up to the mic or need a powerhouse team to produce your next award-winning campaign, we’ve got you covered.

What We Do Best:

🎙 Radio Ad Production – We specialize in bold, unforgettable, results-driven radio ads. Your brand’s message, produced by the best in the business.

🔥 Top-Tier Voice Training – From absolute beginners to seasoned pros, we coach voice artists to perform at the highest level—because good isn’t good enough.

🚀 Innovative Team-Building – Whether it’s a creative corporate session or a dynamic voiceover workshop, our team-building experiences are unlike anything else in the industry.

🎧 Industry-Leading Sound Engineering – Every recording, every mix—handled by expert producers who know how to make voices shine.

At VOISA, every voice matters, every production is elite, and every project is an opportunity to create something extraordinary.

Need your ad to stand out? Want to train with the best? Welcome to VOISA—where your voice meets its full potential.

Stepping into Purpose

After years of dedication to voiceover education, I found myself at a crossroads. Growth often requires change, and for me, that meant stepping away to build something new—something rooted in excellence, integrity, and a deep passion for elevating others.

That’s how VOISA was born. Not just as another training platform, but as a space where voice artists can develop their craft with world-class guidance, expert mentorship, and real industry opportunities.

This journey hasn’t been without challenges, but every step has reinforced my purpose—to create something meaningful, something that empowers, and something that truly makes a difference.

At VOISA, we’re not just shaping voices; we’re shaping futures. And this is only the beginning.

Finding Your Voice

Voiceover is more than just speaking into a mic. It’s about discovery—understanding what makes your voice unique and learning how to use it with precision, emotion, and purpose.

It’s about more than just reading words. It’s about telling stories, creating connection, and bringing ideas to life through sound. The best voice artists don’t just deliver lines—they command attention, evoke emotion, and leave a lasting impact.

At VOISA, we believe that every voice has a place, but it’s the ones that are trained, refined, and fearless that truly stand out. Whether you’re exploring voiceover as a career or simply as a skill, the journey is about learning, experimenting, and pushing past your limits.

Because in the end, voiceover isn’t just about the voice—it’s about the artist behind it.