About Us





ABout us
Collapsible content

About Craig Ross
Craig Ross: The Voice of Confidence
If you’re looking for sugar-coated clichés, you’re in the wrong place. Craig Ross is a straight-talker who knows how to get results, and he does it by unlocking the power of your voice. With over two decades of experience in the booth and the control room, Craig has built a career helping people find their edge and communicate with purpose.
Craig didn’t stumble into voiceover; he earned his stripes. From his early days performing wherever he could grab a mic to cutting his teeth in top studios across South Africa, he’s lived the grind and mastered the craft. He’s been the voice, the engineer, the producer—and now, the coach who refuses to let anyone settle for mediocrity.
At VOISA (Voice Over Institute of South Africa), Craig cuts through the fluff. His tools—like the Modulation Wheel and Melody Graph—aren’t just clever ideas; they’re battle-tested techniques designed to push you out of your comfort zone and into your best performance. Whether you’re a beginner or a seasoned pro, Craig’s approach is the same: keep it real, work hard, and use your voice to command attention.
Voiceover isn’t just a job for Craig—it’s a way to build confidence, tell stories, and connect with the world. If you’re ready to bring your A-game, he’s ready to show you how.
About VOISA
VOISA (Voice Over Institute of South Africa) isn’t just an institute—it’s a home for voices waiting to be discovered, refined, and celebrated. Founded by Craig Ross, VOISA brings together over two decades of experience in voiceover, sound engineering, and storytelling to offer a space where aspiring and professional voice artists can grow.
VOISA’s mission is simple: to help people find their voice and use it with confidence and creativity. Whether you’re stepping into a booth for the first time or you’re a seasoned pro looking to fine-tune your craft, VOISA is designed to meet you where you are and take you further than you thought possible.
What makes VOISA special is its holistic approach. It’s not just about technique—though you’ll get plenty of that—it’s about the entire journey of a voice artist. From understanding the science of voice modulation to uncovering the emotional depth behind every word, VOISA empowers students to see their voice as a tool for storytelling, connection, and impact.
With innovative training methods, professional demo production, and the ability to work with clients worldwide, VOISA stands out as a leading voiceover institute. And at the heart of it all is Craig’s belief that every voice has a story, and VOISA is here to help you tell yours.
The Transition
The story of VOISA begins with a bold decision: to step away from the familiar and build something new, something that truly reflected the vision of its founder. Before VOISA, Craig Ross co-founded SAVOA (South African Voice Over Academy), a platform dedicated to voiceover training and production. While SAVOA had its successes, Craig realized it was time for a fresh chapter—one where he could fully shape the direction of his work and bring his unique perspective to life.
The transition from SAVOA to VOISA wasn’t just about rebranding; it was about creating a space that embodied Craig’s values and philosophy. It was about breaking away from limitations and building an institute that could adapt to the ever-changing needs of the voiceover industry.
What sets VOISA apart is its focus on the individual. Craig wanted to move beyond traditional training models to create a space where students feel seen, heard, and empowered. This shift also allowed him to expand VOISA’s offerings—bringing in new techniques, fresh ideas, and a global perspective to everything from coaching to sound design.
The transition wasn’t always easy, but it was worth it. VOISA is now a thriving institute that reflects Craig’s passion for voiceover and his commitment to helping others discover their voice. It’s a testament to the power of growth, change, and staying true to your vision.
Discover Your Voice
Voiceover is more than just speaking into a mic—it’s about discovering what makes your voice unique and learning how to use it to connect, inspire, and create. That’s exactly what the VOISA Taster program is designed to do.
The VOISA Taster is a starting point for anyone curious about voiceover, offering both an introduction to the craft and a chance to create something tangible. The program includes a one-hour online session and a one-hour studio session, where participants get hands-on experience with professional equipment and guidance from Craig himself (either in-studio or via Zoom).
During the Taster, participants work through five carefully chosen scripts that cover a variety of styles and tones. Each script is a chance to explore the different aspects of voiceover, from technical precision to emotional delivery. At the end of the session, participants leave with not just newfound skills but also a professionally produced demo—a critical first step in launching a voiceover career.
But the VOISA Taster isn’t just about learning the mechanics of voiceover; it’s about finding your voice—your tone, your rhythm, your story. It’s about discovering how to use your voice as an instrument to make an impact. Whether you’re exploring voiceover for fun or as a potential career, the VOISA Taster is your first step into a world of endless possibilities.