Craig Ross

Founder, VOISA & ProduceMyAd.com

World-Class Ads. Voice That Commands. Coaching That Wins.

I don’t just play in the audio world, I run it.

For over 20 years, I’ve lived on both sides of the mic: producing killer ads, voicing major campaigns, and coaching serious talent to the top.

First and foremost, I produce broadcast-ready ads that hit hard, from script to final mix. Whether it’s radio, podcast, or streaming, I direct the session, lock in the perfect voice, drop the music and sound design, and deliver it fully mastered and ready to win.

Second, I’m a working voice artist, voicing for brands you know, with performance that brings scripts to life.

Third, I coach voice artists at VOISA, helping raw beginners and working pros sharpen their edge, stand out, and actually book work.

The Journey

Started at 19 behind the mic at Bay FM. Running studios by 21. Voicing hundreds of spots. Producing deep-house tracks that charted internationally.

Co-founded and grew SAVOA into a major force before launching VOISA to change the voiceover game in South Africa.

Now expanding into the U.S. with ProduceMyAd.com — delivering high-impact ads faster, tighter, better.

What You Get Working with Me:

✔️ Fully produced radio & podcast ads, script to final broadcast in 24 hours

✔️ Award-winning voice performances

✔️ Battle-tested voice coaching (Modulation Wheel, Melody Graph, real tools that shift your delivery fast)

✔️ Studio-quality demos that agencies and clients can’t ignore

VOISA – Where Powerful Voices Meet Cutting-Edge Production

VOISA isn’t just a training institute, it’s the heartbeat of the voice industry. Founded by Craig Ross, one of South Africa’s leading voice producers and engineers, VOISA is where powerful voices, high-end production, and world-class coaching come together to shape the future of voiceover and radio advertising.

At VOISA, we don’t just teach voiceover, we live it, breathe it, and produce it. Every script, every session, every ad is crafted with precision, passion, and expertise. Whether you’re stepping up to the mic or need a powerhouse team to produce your next award-winning campaign, we’ve got you covered.

What We Do Best:

Radio Ad Production – We specialize in bold, unforgettable, results-driven radio ads. Your brand’s message, produced by the best in the business.

Top-Tier Voice Training – From absolute beginners to seasoned pros, we coach voice artists to perform at the highest level, because good isn’t good enough.

Innovative Team-Building – Whether it’s a creative corporate session or a dynamic voiceover workshop, our team-building experiences are unlike anything else in the industry.

Industry-Leading Sound Engineering – Every recording, every mix, handled by expert producers who know how to make voices shine.

At VOISA, every voice matters, every production is elite, and every project is an opportunity to create something extraordinary.

Need your ad to stand out? Want to train with the best? Welcome to VOISA, where your voice meets its full potential.

Stepping into Purpose

After years of dedication to voiceover education, I found myself at a crossroads. Growth often requires change, and for me, that meant stepping away to build something new, something rooted in excellence, integrity, and a deep passion for elevating others.

That’s how VOISA was born. Not just as another training platform, but as a space where voice artists can develop their craft with world-class guidance, expert mentorship, and real industry opportunities.

This journey hasn’t been without challenges, but every step has reinforced my purpose, to create something meaningful, something that empowers, and something that truly makes a difference.

At VOISA, we’re not just shaping voices; we’re shaping futures. And this is only the beginning.

Finding Your Voice

Voiceover is more than just speaking into a mic. It’s about discovery, understanding what makes your voice unique and learning how to use it with precision, emotion, and purpose.

It’s about more than just reading words. It’s about telling stories, creating connection, and bringing ideas to life through sound. The best voice artists don’t just deliver lines, they command attention, evoke emotion, and leave a lasting impact.

At VOISA, we believe that every voice has a place, but it’s the ones that are trained, refined, and fearless that truly stand out. Whether you’re exploring voiceover as a career or simply as a skill, the journey is about learning, experimenting, and pushing past your limits.

Because in the end, voiceover isn’t just about the voice, it’s about the artist behind it.