Welcome to My World – 20 Years in the Making

Welcome to My World – 20 Years in the Making

Welcome to VOISA: A Voice, A Story, A Mission

 

Well, well, look who stumbled in. Welcome to the very first blog post of the Voice Over Institute of South Africa (VOISA). 🎉 It’s January 1st, 2025, and while most people are nursing their post-New Year’s Eve hangovers, here I am, turning the page on a brand-new chapter—and what a chapter it’s shaping up to be. Oh, and spoiler alert: next month, I’m hitting the big 4-0. Forty. FOUR. ZERO.

 

Now, I know what you’re thinking: “Forty? That’s when people start slowing down, right?” Nah, not this guy. If anything, life feels like it’s just getting warmed up. But let’s not skip the juicy backstory. Pull up a chair, and let me take you on a whirlwind tour of how this all came to be.

 

The Adventure Before the Mission

 

Picture this: a young, wide-eyed me, fresh out of school, boarding a plane to the UK with more curiosity than plans. Those two years were a blur of discovery—adventures, mistakes, lessons, and more late-night kebabs than I care to admit. By the time I landed back home, I wasn’t the same person.

 

Fast forward: I hit the books, found my voice on radio, and moved to Cape Town. And let me tell you, Cape Town isn’t just a city—it’s a muse, a mentor, a vibe that seeps into your soul. It’s here that I found my groove: voiceover work, sound engineering, live performance. I wasn’t just building a career; I was building a life—a creative, messy, beautifully unpredictable life.

 

When Coaching Found Me

 

You know those moments when the universe whispers, “This is what you’re meant to do”? Coaching found me like that. People kept saying, “Craig, you’ve got to teach this stuff!” So I did.

 

From creating courses to founding the South African Voiceover Academy (SAVOA), I poured every ounce of knowledge into helping people unlock their voices. And let me tell you, there’s nothing—nothing—like watching someone’s confidence skyrocket when they discover what their voice can do. It’s magic.

 

VOISA: Reinvention with Purpose

 

Life, as it does, shifted. SAVOA had its time, and my business partner and I went our separate ways—amicably, of course. He took the agency; I took the academy. That’s when VOISA was born.

 

VOISA isn’t just a rebrand. It’s the culmination of 20 years of voiceover artistry, sound design, live performance, and coaching. It’s a place where creativity meets purpose, where voices are elevated, refined, and celebrated. It’s about reminding people that their voice isn’t just sound—it’s power.

 

A Voice That Moves Mountains

 

Let’s talk about voiceover in 2025. AI is here, sure. It’s got its little corner in the market—dubbing, explainer videos, all that jazz. But AI doesn’t laugh. It doesn’t cry. It doesn’t feel. Voiceover is about storytelling, about creating a connection that can’t be coded or simulated. And that’s why the heart of this industry will always belong to the humans.

 

At VOISA, we’re not just training voiceover artists. We’re building storytellers, game-changers, and creators. This isn’t a factory; it’s a launchpad.

 

What’s Next?

 

This blog is the start of something bigger. I’ll be sharing stories, dropping tips, and maybe even throwing in a rant or two about the industry. If you’re here, it means you’re curious about what VOISA has to offer—or you’re just a sucker for my cheeky humor (hey, no judgment).

 

So here’s to 2025: to unlocking voices, building confidence, and proving that age is just a number. Whether you’re here to find your voice, refine your craft, or just soak up some inspiration, you’re in the right place.

 

Let’s make this year the one where you stop holding back and start showing the world what your voice can do. Buckle up, because this journey? It’s just getting started.

 

Cheers to new beginnings, bold moves, and voices that won’t be ignored. Let’s do this! 🎙️

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