Think About What You Say – And People Will Think About What You’ve Said

Think About What You Say – And People Will Think About What You’ve Said

A Voiceover Artist’s Guide to Showing Up Online, Authentically

By Craig Ross | Founder of VOISA

Let me say this first — marketing yourself as a voiceover artist isn’t easy.

Not because the tools aren’t there, but because it takes a certain type of person to show up consistently. I see TikTok creators with beautiful voices and half a million followers, and I’ll be honest — I’ve felt that sting of comparison. Maybe you have too.

But here’s the truth: don’t feel bad if you’re starting from zero. Everyone did.

🎥 TikTok, Reels, and the “Just Start” Rule

If you’re not online, you're invisible. That’s the game now. But the pressure to be a content machine is real. It takes energy to shoot, edit, caption, and post. And guess what? You don’t need to be perfect — you just need to begin.

Start with:

  • Quick videos of your voice in action

  • Split-screen duets with ads or characters

  • “Studio diaries” — even just a 15-second clip of your setup

  • A voice tip you learned that day

TikTok, Reels, and Shorts love raw, real, relatable. Use them.

Even a R50–R100 boost can get your video seen — TikTok has promo tools you can experiment with. But before you promote...

🎧 What Are You Actually Marketing?

This is where many get stuck. They post, but they’re not clear on what they’re offering. Your mic presence? Your acting skills? Your confidence?

Truth is, you need:

  • A great demo

  • A voice that’s been trained to think as it speaks

  • A vibe people can connect with

Because here’s the scary truth: AI is coming hard. It’s replacing “basic voiceover” by the hour. But AI can’t feel. It can’t breathe between words. It can’t think while it speaks.

That’s where VOISA comes in. We teach what AI can’t: emotional cadence, nuance, connection. That magic where someone hears your ad and feels something. Because:

When you think about what you say, people will think about what you’ve said.

That’s voiceover that sticks.

🛠 Platforms You Should Actually Be On

Don’t spread yourself too thin — each platform serves a different purpose.

  • TikTok: Fast visibility, raw content, hook potential

  • Instagram: Brand building, aesthetics, story-based marketing

  • LinkedIn: Serious clients, ad agencies, studios

  • Facebook: Personal network support, community groups

  • Fiverr / Upwork: Daily auditioning hustle

  • Voquent: For polished pros with high-end home studios

Avoid places like Voices.com unless you’ve got a top-tier setup and can handle high rejection volume. It's a grind.

🎙️ Show. Don’t Just Say.

Don’t tell the world you’re a voice artist. Show them.

  • Post clips from sessions (even practice ones)

  • Share your studio space

  • Show your setup, your mic, your daily workflow

  • Be generous with tips. Teach as you grow.

People follow value. They follow authenticity. You’re not selling “a voice.” You’re selling trust. Credibility. Soul.

💥 What VOISA Can Do for You

If you’re reading this and thinking, “I want to get out there, but I don’t even know how to start” — that’s where we come in.

VOISA has:

  • Boothcamp™ (in-person voiceover experience)

  • Online coaching + demo creation

  • Pay-as-you-learn options

  • Beginner-friendly training and pro-level demo production

We don’t just train voices. We launch careers. And if you're willing to put in the work, you'll be amazed at what your voice can become.

🔁 Final Thought

You’re not behind. You’re just beginning.

Don’t wait until you feel “ready.” You’re ready when you decide to start.

Just hit record. Then hit upload. Then do it again tomorrow. That’s how you build something real.

We’ll be here when you’re ready to sharpen it.

—
Craig Ross
Founder, VOISA
📍 South Africa & Beyond
🎧 www.voisa.co.za

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